Digital is often seen as the magic bullet to solve all the world’s problems. But sadly, many digital solutions ignore or obscure the real issue.
For example, how many times have you clicked “submit” on a fancy website or app, but then never received a reply from the organization? It’s beyond frustrating, and it has happened repeatedly to every single one of us.
Situations like this reveal a harsh truth: The real problem lies in the real-world — with the organization, its processes, and its people — and no amount of digital wizardry is going to matter if that real-world problem isn’t fixed first.
That’s why I’m so excited about this new service area.
Imagine taking my human-centered approach to digital user experience design and applying it to virtually anything to achieve dramatic improvement. That’s the promise and potential of real-world experience design.
Here are just a few practical applications:
- For governments, schools, and universities:
Bureaucracies and workflows can be redesigned so that processes like student registration or obtaining a permit become far more efficient.
- For HR departments:
Together, we can put the “human” back in human resources by redesigning hiring and onboarding processes, and creating compelling new programs and benefits for employees. After all, you’ll never have happy customers if the employees serving them are miserable.
- For product-based businesses:
Through research and design, I can help you take an underperforming physical product from good to great by more closely aligning it with the needs of your customers.
- For restaurants and retail:
Your food may be delicious, or you may sell quality goods — but if your dining room or retail space is drab or inefficient, you may be driving customers away. I can help you transform your physical environment into an inviting experience your customers will love.
Intrigued? Request a consultation.
I provide free consultations and quotes to all potential clients. Email me at email@example.com to request yours.