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Strategy isn’t just planning. It’s planning to win.And the best way to win is to treat your customers like gold.

That’s why I’ve created an entire service area dedicated to customer research and crafting customer-centric brand strategies:


It begins with empathy.

Do you know what your customers truly want and need? More importantly, are they suffering in any way and, if so, what can you do to soothe their pains?

The best way to find out is by developing deep empathy through effective customer research.

From interviews and surveys, to analytics and usability testing, I'll help you empathize with your customers like never before.


It continues with a winning playbook for building an unforgettable brand.

Your brand is an emotion, a reaction a feeling that exists inside the hearts and minds of your customers. It's also one of your most important assets.

That's why I use the information gathered in the research phase to craft a comprehensive brand strategy. Think of it as a customized playbook for running your organization in the most customer-centric way possible.

In particular, your brand strategy will contain valuable recommendations for improving your most critical customer experiences, including your:

  • Products and services
  • Fundamental brand story and value proposition
  • Marketing tactics and content

Intrigued? Request a consultation.

I provide free consultations and quotes to all potential clients. Email me at dave@deedubinc.com to request yours.