Hi, I’m Dave Woods. I can help your brand thrive through amazing customer (CX), user (UX), and employee (EX) experiences.

Think of me as your “friction fixer.” I’ll help you discover ways your people are feeling confused, frustrated, or pained:

An angry person glares at a long, convoluted, disconnected maze.

Then we’ll transform those pains into helpful, smooth, delightful experiences:

A happy person smiles at the sight of straight, direct, easy-to-use pathway.

That means better marketing, products, services, HR, culture, and more.

The result? You’ll leapfrog competitors, and your people will love you because we’ll improve their lives in a meaningful way.

Here’s how I do it:

There’s a reason why over 90% of my business comes from referrals.

Here’s what just a few past clients and colleagues have to say:

Escondido Union School District

“Dave has a really unique skillset, and he’s full of great ideas. He didn’t just do amazing work for EUSD he also taught and empowered us to be self-sufficient. I can’t believe how much we learned from Dave about strategy, design, marketing, accessibility, and more.”
Kathy Shirley
Director of Technology and Innovation (Retired)

California Center for the Arts, Escondido

“Working with Deedub Inc. was an incredible experience, and we wouldn’t hesitate to partner with Dave again. He communicated clearly, created realistic benchmarks and, after much hard work, delivered a final product that we are immensely proud of.”
Jerry Van Leeuwen
Executive Director

California State University San Marcos

“While employed at CSUSM, Dave consistently produced quality, innovative work that exceeded expectations. He is truly multidisciplinary a polished writer and presenter, a talented designer and technologist, always focused on strategy and long-range impact. But equally important, he is a thoughtful and caring person.”
Cathy Baur, APR
Vice President, University Advancement