Hi, I’m Dave Woods. I can help your brand thrive through amazing customer (CX), user (UX), and employee (EX) experiences.
Hi, I’m Dave Woods. I can help your brand thrive through amazing customer (CX), user (UX), and employee (EX) experiences.
Think of me as your “friction fixer.” I’ll help you discover ways your people are feeling confused, frustrated, or pained:
Then we’ll transform those pains into helpful, smooth, delightful experiences:
That means better marketing, products, services, HR, culture, and more.
The result? You’ll leapfrog competitors, and your people will love you because we’ll improve their lives in a meaningful way.
Here’s how I do it:
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Research & Empathy
What do your people truly want and need? Are they hurting in any way? I’ll help you find out through interviews, surveys, analytics, usability testing, and other empathy-building techniques. -
Journey Mapping
Every experience is part of a larger journey from A to B to C. I’ll help you redesign these pathways to be silky smooth and highly efficient — no more unintended disconnects, mazes, or confusion. -
Storytelling & Content Strategy
If journey mapping is the path, storytelling and content strategy are the helpful tour guides that lead the way. My strategic, human-centered approach to story and content will enhance everything your people see, hear, or touch. -
UX Strategy & Design for Digital Products & Services
The best digital experiences are about people, not technology. That’s why I focus on the “human aspects” of websites and apps: Helpful and effective content, accessible and intuitive UI design, highly-readable typography, and flexible layouts that load fast and offer equal functionality on any screen. -
Coming soon:
Over 1.5 billion people are living with disabilities. If your experiences exclude them (especially your digital experiences), then you’re missing out on potential customers and employees, and exposing yourself to a costly ADA lawsuit. That’s why I’m developing new solutions dedicated to demystifying accessibility and making it more… well… accessible.
Accessibility Training & Empowerment
Research & Empathy
Journey Mapping
Storytelling & Content Strategy
UX Strategy & Design for Digital Products & Services
Coming soon:There’s a reason why over 90% of my business comes from referrals.
Here’s what just a few past clients and colleagues have to say:
“Dave has a really unique skillset, and he’s full of great ideas. He didn’t just do amazing work for EUSD — he also taught and empowered us to be self-sufficient. I can’t believe how much we learned from Dave about strategy, design, marketing, accessibility, and more.”
Director of Technology and Innovation (Retired)
“Working with Deedub Inc. was an incredible experience, and we wouldn’t hesitate to partner with Dave again. He communicated clearly, created realistic benchmarks and, after much hard work, delivered a final product that we are immensely proud of.”
Executive Director
“While employed at CSUSM, Dave consistently produced quality, innovative work that exceeded expectations. He is truly multidisciplinary — a polished writer and presenter, a talented designer and technologist, always focused on strategy and long-range impact. But equally important, he is a thoughtful and caring person.”
Vice President, University Advancement