Hi, I’m Dave Woods. I can help your brand thrive by creating amazing experiences for your customers.
That means identifying negative marketing, customer service, or digital experiences that feel like this:
And transforming them to feel like this:
The result? You’ll leapfrog competitors, and your customers will love you because we’ll improve their lives in a meaningful way.
Here’s how I do it:
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Research & Empathy
What do your customers truly want and need? More important, are they hurting in any way? I’ll help you find out through interviews, surveys, analytics, and usability testing. -
Journey Mapping Workshops
Every customer interaction is a journey from A to B to C. I’ll help you redesign these pathways to be silky smooth and highly efficient — no more unintended disconnects, mazes, or confusion. -
Storytelling & Content Strategy
If journey mapping is the path, storytelling and content strategy are the helpful tour guides that lead the way. My strategic, human-centered approach to story and content will enhance everything your customers see, hear, or touch. -
UX Strategy & Design for Digital Products & Services
The best digital experiences are about people, not technology. That’s why I focus on the “human aspects” of websites and apps: Helpful and effective content, accessible and intuitive UI design, highly-readable typography, and flexible layouts that load fast and offer equal functionality on any screen. -
Coming in early 2020:
Over 1.5 billion people are living with disabilities. If your customer experiences exclude them (especially your digital experiences), then you’re missing out on potential customers, and exposing yourself to a costly ADA lawsuit. That’s why I’m developing new solutions dedicated to demystifying accessibility and making it more… well… accessible.
Accessibility Training & Empowerment
Research & Empathy
Journey Mapping Workshops
Storytelling & Content Strategy
UX Strategy & Design for Digital Products & Services
Coming in early 2020:But don’t take my word for it...
There’s a reason why over 90% of my business comes from referrals from past colleagues and clients.
Here’s what just a few of them have to say:
Escondido Union School District
“Dave has a really unique skillset, and he’s full of great ideas. He didn’t just do amazing work for EUSD — he also taught and empowered us to be self-sufficient. I can’t believe how much we’ve learned from Dave about strategy, design, marketing, accessibility, and more.”Kathy Shirley
Director of Technology and Innovation
California Center for the Arts, Escondido
“Working with Deedub Inc. was an incredible experience, and we wouldn’t hesitate to partner with Dave again. He communicated clearly, created realistic benchmarks and, after much hard work, delivered a final product that we are immensely proud of.”Jerry Van Leeuwen
Executive Director
California State University San Marcos
“At CSUSM, Dave consistently produced quality, innovative work that exceeded expectations. He is truly multidisciplinary — a polished writer and presenter, a talented designer and technologist, always focused on strategy and long-range impact. But equally important, he is a thoughtful and caring person.”Cathy Baur, APR
Vice President, University Advancement