Here’s how I do it:
Research & EmpathyWhat are your customers struggling with, and what do they truly want and need? I’ll help you find out through interviews, surveys, analytics, usability testing, and other empathy-building techniques.
Journey MappingEvery experience is part of a larger journey from A to B to C. I’ll help you redesign these pathways to be silky smooth and highly efficient — no more unintended disconnects, mazes, or confusion.
Storytelling & Content StrategyIf journey mapping is the path, storytelling and content strategy are the helpful tour guides that lead the way. My strategic, human-centered approach to story and content will enhance everything your customers see, hear, or touch.
UX Strategy & Design for Digital Products & ServicesThe best digital experiences are about people, not pixels. That’s why I focus on the “human aspects” of websites and apps: Helpful and effective content, accessible and intuitive design, highly-readable typography, and flexible layouts that load fast and offer equal functionality on any screen.
NEW: Accessibility Training & EmpowermentThere are over 1 billion people with disabilities. If your products, services, and experiences exclude them, then you’re missing out on potential customers and exposing yourself to a costly lawsuit. But don’t worry: I’m here to help make accessibility easier to learn and implement.
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There’s a reason why over 90% of my business comes from referrals.
Here’s what just a few past clients and colleagues have to say: