Hi, I’m Dave Woods. I can help you create products, services, and experiences that people love.
Hi, I’m Dave Woods. I can help you create products, services, and experiences that people love.
Think of me as your friction fixer. I’ll help you discover ways your customers are feeling confused, frustrated, or pained:
Then we’ll transform those pains into helpful, smooth, delightful experiences:
The result? You’ll leapfrog competitors, forge lasting customer relationships, and your organization will thrive.
Here’s how I do it:
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Research & Empathy
What do your customers truly want and need? Are they hurting in any way? I’ll help you find out through interviews, surveys, analytics, usability testing, and other empathy-building techniques. -
Journey Mapping
Every experience is part of a larger journey from A to B to C. I’ll help you redesign these pathways to be silky smooth and highly efficient — no more unintended disconnects, mazes, or confusion. -
Storytelling & Content Strategy
If journey mapping is the path, storytelling and content strategy are the helpful tour guides that lead the way. My strategic, human-centered approach to story and content will enhance everything your customers see, hear, or touch. -
UX Strategy & Design for Digital Products & Services
The best digital experiences are about people, not technology. That’s why I focus on the “human aspects” of websites and apps: Helpful and effective content, accessible and intuitive UI design, highly-readable typography, and flexible layouts that load fast and offer equal functionality on any screen. -
NEW: Accessibility Training & Empowerment
There are over 1 billion people with disabilities. If your products, services, and experiences exclude them, then you’re missing out on potential customers and exposing yourself to a costly lawsuit. But don’t worry: I’m here to help make accessibility easier to learn and implement.
Get instant access to my FREE online course...
Research & Empathy
Journey Mapping
Storytelling & Content Strategy
UX Strategy & Design for Digital Products & Services
NEW: Accessibility Training & EmpowermentThere’s a reason why over 90% of my business comes from referrals.
Here’s what just a few past clients and colleagues have to say:
“Dave has a really unique skillset, and he’s full of great ideas. He didn’t just do amazing work for EUSD — he also taught and empowered us to be self-sufficient. I can’t believe how much we learned from Dave about strategy, design, marketing, accessibility, and more.”
Director of Technology and Innovation (Retired)
“Working with Deedub Inc. was an incredible experience, and we wouldn’t hesitate to partner with Dave again. He communicated clearly, created realistic benchmarks and, after much hard work, delivered a final product that we are immensely proud of.”
Executive Director
“While employed at CSUSM, Dave consistently produced quality, innovative work that exceeded expectations. He is truly multidisciplinary — a polished writer and presenter, a talented designer and technologist, always focused on strategy and long-range impact. But equally important, he is a thoughtful and caring person.”
Vice President, University Advancement (Retired)