Here’s how I do it:
Research & EmpathyWhat do your people truly want and need? Are they hurting in any way? I’ll help you find out through interviews, surveys, analytics, usability testing, and other empathy-building techniques.
Journey MappingEvery experience is part of a larger journey from A to B to C. I’ll help you redesign these pathways to be silky smooth and highly efficient — no more unintended disconnects, mazes, or confusion.
Storytelling & Content StrategyIf journey mapping is the path, storytelling and content strategy are the helpful tour guides that lead the way. My strategic, human-centered approach to story and content will enhance everything your people see, hear, or touch.
UX Strategy & Design for Digital Products & ServicesThe best digital experiences are about people, not technology. That’s why I focus on the “human aspects” of websites and apps: Helpful and effective content, accessible and intuitive UI design, highly-readable typography, and flexible layouts that load fast and offer equal functionality on any screen.
Coming soon:Over 1.5 billion people are living with disabilities. If your experiences exclude them (especially your digital experiences), then you’re missing out on potential customers and employees, and exposing yourself to a costly ADA lawsuit. That’s why I’m developing new solutions dedicated to demystifying accessibility and making it more… well… accessible.
Accessibility Training & Empowerment
There’s a reason why over 90% of my business comes from referrals.
Here’s what just a few past clients and colleagues have to say: